The below is a snippet of my work from the last two years, in no particular order.  I’ve authored or co-authored several business plans, marketing strategies, corporate strategies, and proformas through my day job, however those are (understandably) not for public consumption.  Feel free to web search my name – I’m an open book.

Marketing Examples

CTC Cable TV User Guide

[Download PDF]

• Exclusively wrote all 32 pages, drafted layout and approved final design (which was done by our creative agency).

CTC Cable TV Sales Brochure

[Download Inside Cover PDF]

• Developed entire layout and copy.  Approved final design (which was done by our creative agency).

CTC Internet Sales Brochure

[Download Inside Cover PDF]

• Developed entire layout and copy.  Approved final design (which was done by our creative agency).

GMI Bridges Gap Between Enthusiasts, GM

• Probably one of my most proud moments at GMI.  When I took over the site in 2008 it had a relationship with GM that could best be described as “bitter enemies.”
• It had been my goal for 2-3 years prior to this article to develop a new relationship between the site and GM – that finally happened.
• GMI’s relationship with GM spans three countries (U.S., Canada, Australia) and is–without question–the most comprehensive relationship between an OEM and enthusiast site.

Automotive Examples

Automatic Decision: Battle of the ATS Turbos

• A technical, driver-centric comparison of two of Cadillac’s latest.
• An example of out-of-the-box content that readers enjoyed.

North American Cruze To Get Diesel Power

• Generated over 20,000 views within 24 hours of being published.
• Made GMI the first outlet to announce the Cruze Diesel.
• Article was carried by: MotorAuthority, GeenCarReports, AutoBlog, Edmunds InsideLine, USA Today, Autoline Detroit, MotorTrend, Automobile Magazine and dozens of others.

GM Annual Feature “Deletions” Continue

• The first in the industry to call GM out for a notorious problem.
• An editorial piece that ended up being picked up by several outside outlets.

GMI Exlcusive: Cadillac Epsilon II Sedan Approved

• The first in the industry to report what is now known as the Cadillac XTS.
• The entirety of the article was valid, though the car saw a six month delay from what I reported way back in 2009.

Exclusive Buick Interviews Tonight on #GMChat

• We hosted two Buick engineers on our Twitter #GMChat.
• During the chat we had nearly 50 active participants on Twitter.
• Throughout the chat we broadcasted it on the site (linked above) to maximize exposure and views.

GMI Exclusive: Buick Compact Sedan Uncovered

• Was the first to find patent drawings for an upcoming Buick sedan on the U.S. Patent Office website.
• Leveraged a reader who is a design student to render the car with my input and the patent drawings.
• His renderings and my article ended up being spot-on as the now known Buick Verano.

Next Aveo To Sport New Name

• Allowed us to be the first outlet to report the new name – Chevrolet Sonic.
• The article forced GM to announce the name officially two weeks earlier than planned.
• Article was picked up by: Car & Driver, Jalopnik, Automobile Magazine, MotorAuthority and many others.

GMI Exclusive: 2010 Saturn Aura on “Hold”

• Was the first to report the impending doom of the Saturn brand.
• The story went viral and ended up causing Saturn’s General Manager to release a statement confirming the “reassessment” of the new Aura.
• Story was cited by many outlets, both in America and in Germany.

GMI Exclusive: Saturn Reportedly Dead

• The first outlet to report that Saturn was not staying around.
• Story was picked up by most major automotive news outlets.
• A week after the article, GM PR confirmed everything in the article.